Air France unveils its new advertising campaign

Mar. 28 2014

by misterb&b

On April 2, Air France will unveil its new advertising campaign

This campaign should create a surprise with its 18 visuals that the brand wanted to be bold and intended for the press, posters, the Internet, social media and radio. Signed by the Argentine photographers Sofia & Morau and created by the BETC agency, they are inspired by French history and French jewels for a result that is offbeat and light, mixing modernity and tradition.

At the same time, the national airline opted for a new signature: "Air France, France is in the Air", because with its gastronomy, its art of living and its luxury brands, French values are in the air!

The Moulin Rouge, the French Revolution, the Sun King? What French references do you recognize on these images?

If you can quickly discover all these visuals, there is one, previewed during the Air France press conference this week, which particularly caught our attention. With its slogan "Champagne pour Tous", it would refer to the marriage for all adopted a year ago in France, the first wink of the airline to its LGBT customers! Here is a preview. But shhh ! It has not yet been officially unveiled.